ALICE, an exciting K-pop duo, originally debuted as a five-member group under IOK Company on June 1, 2017, with their debut mini album "We, First". Their journey took a turn on February 12, 2020, when two new members, EJ and Chaejeong, were added for their comeback with "Jackpot". Later, on December 1, 2021, the group made a move to IOK Company from Hunus Entertainment.
In a recent transformation, on April 11, 2022, the group rebranded themselves as ALICE, with Hyeseong taking the stage name Yeonje and Bella now referred to as Do-A. Unfortunately, on April 26, 2024, it was revealed that Sohee would be retiring from the industry in May as her exclusive contract with IOK Company expired. Following this news, on May 3, 2024, Do-A, Yukyung, Karin, and Yeonje announced their departure from the group as their contracts also came to an end. Stay tuned to see what exciting new adventures ALICE has in store!