Felix of Stray Kids is stepping into a new role as a cultural ambassador. According to the group's official X account @Stray_Kids, Felix has been selected as a model for the 2026 Hanbok Wave, a campaign focused on promoting hanbok — traditional Korean clothing — to wider audiences.
What Is the Hanbok Wave?
The Hanbok Wave is a campaign aimed at raising awareness and appreciation for hanbok, the centuries-old traditional attire of Korea. Characterized by vibrant colors, graceful silhouettes, and deep cultural significance, hanbok has seen a renewed global interest in recent years, partly driven by the international reach of K-pop and Korean media. The 2026 edition of the campaign looks to build on that momentum by bringing in a high-profile Korean Wave figure to connect with younger, global audiences.
Felix as the Face of the Campaign
Felix, who was born in Australia and is one of the most internationally recognized members of Stray Kids, brings both a global perspective and a strong connection to Korean culture to this role. His selection as the campaign's model reflects a broader effort to use K-pop's worldwide influence as a bridge to traditional Korean heritage.
The official announcement was shared by @Stray_Kids on X, along with a link to further details about the campaign. The post was tagged with #2026한복웨이브 (2026 Hanbok Wave), #Felix, and #YouMakeStrayKidsStay, signaling both the cultural weight of the appointment and the enthusiasm the fandom — known as Stay — is expected to bring to the campaign.
No additional details about campaign events, visuals, or dates have been announced at this time. Stay tuned to OppaStore News for updates as more information becomes available.
