Stray Kids' HAN has a new title to add to his résumé. On June 15, Italian luxury fashion house Tod's officially announced the rapper and producer as its newest brand ambassador, according to Soompi.
What Tod's Said About HAN
The brand did not hold back with the praise. Per Soompi, Tod's released a statement that read:
"With his creativity, positive energy, and global influence, Han embodies the spirit of a new generation while reflecting the timeless values that have defined Tod's for generations."
The statement highlights HAN's dual appeal — a fresh, youthful energy that still aligns with the heritage and craftsmanship Tod's has built its reputation on since the brand's founding in Italy.
Why This Is a Big Deal for STAYs
Tod's is a storied Italian luxury house best known for its leather goods, loafers, and high-end accessories, making this partnership a major moment for HAN and for Stray Kids more broadly. The announcement continues a growing trend of K-pop artists landing ambassador roles with European luxury fashion brands, and HAN's selection speaks directly to his individual profile as a creative force — he is widely recognized among fans for his prolific songwriting and production credits within Stray Kids.
There is no word yet on specific campaigns or collections HAN will front for Tod's, but with the partnership now confirmed, STAYs can likely expect content from the collaboration soon.
