Introducing MEOVV, a sensational five-member South Korean girl group signed under The Black Label, pronounced as "meow". The group originally caught the attention of netizens when they were first revealed as The Black Label New Girl Group on February 6, 2024. Despite the initial buzz surrounding their debut, MEOVV kept fans eagerly waiting until August 16 when they finally unveiled their group name. The members, Ella, Gawon, Sooin, Anna, and Narin, were introduced one by one from August 21 to August 29, each bringing their own unique talents to the group. Prior to their debut, Ella had already gained recognition as a child model and actress, while Gawon and Anna were known for their modeling backgrounds. Even Narin had a brief appearance lending her vocals for a demo track before officially joining the group. On August 28, 2024, MEOVV announced an exclusive contract with Capitol Records for global activities, showing their ambition to make an impact internationally. Just a day before their highly anticipated debut on September 6, 2024, The Black Label launched the "Churrrr" app, creating a special platform for fans in South Korea to connect with the group. Finally, on September 6, 2024, MEOVV made their grand entrance into the K-pop scene with their debut single "MEOW", captivating fans worldwide with their irresistible charm and talent.