SOMI, a prominent solo artist in the K-pop scene, first gained widespread recognition as a member of the project girl group I.O.I, formed through the reality show \"Produce 101\" in 2016. Born Jeon Somi, she quickly became a beloved figure in the industry due to her charismatic stage presence and unique multicultural background, being of Korean-Canadian descent. After I.O.I disbanded, SOMI continued to build her career as a solo artist under The Black Label, a subsidiary of YG Entertainment, showcasing her versatility and star power.
SOMI officially debuted as a solo artist with the single \"Birthday\" in June 2019, which was well-received for its catchy melody and vibrant music video that emphasized her playful personality. Her music typically blends elements of pop and hip-hop, characterized by energetic beats and confident lyrics that resonate with a youthful audience. In July 2020, she released the single \"What You Waiting For,\" which further solidified her place in the K-pop industry with its slick production and relatable themes of love and longing. The single received positive reviews and charted well in South Korea and internationally, highlighting her growing influence.
SOMI s impact on the K-pop scene extends beyond her music. She represents a new generation of artists who embrace diverse cultural identities and appeal to a global audience. Her ability to connect with fans worldwide through her bilingualism and relatable themes has helped bridge the gap between Korean and international music markets. Through her fresh sound and dynamic performances, SOMI continues to push the boundaries of K-pop, proving herself as a formidable solo artist in an industry dominated by groups. Her influence is evident in the growing number of solo artists who are increasingly finding success in the global music landscape.