BABYMONSTER has officially launched their second world tour, 'CHUM,' with a three-day run at Seoul's Jamsil Indoor Stadium, according to Sports Donga. The tour, which spans five continents, 18 cities, and 29 shows, aims to solidify the group's 'performance monster' status and expand their global presence, building on their 'Blackpink legacy' as YG Entertainment's first girl group in seven years.
'CHUM' Tour: A Global Leap
The 'CHUM' tour kicked off on June 26th, marking BABYMONSTER's second world tour and a significant expansion of their global reach. This tour will take the group to Oceania, Europe, and South America for the first time, in addition to Asia and North America, as reported by Sports Donga. This extensive schedule of 29 performances across 18 cities is designed to elevate the group's standing and prove their worth on a global scale.
From 'Baby Beast' to 'Performance Monster'
BABYMONSTER, introduced by YG Entertainment as their first girl group in seven years since BLACKPINK, garnered explosive attention even before their debut, notes Sports Donga. The industry has recognized them as a group that embodies YG's strengths, particularly their 'extreme live performances.' While their first world tour showcased their potential for 'world-class' growth, 'CHUM' is set to expand their influence and cement their reputation. Industry insiders have also highlighted BABYMONSTER as a group that 'shares BLACKPINK's legacy,' focusing on their potential to become 'post-BLACKPINK,' according to Sports Donga. With music video cumulative views surpassing 100 million, the group already demonstrates strong digital performance, and this tour is expected to leverage YG's unique core strength in live performances.
