NCT's Jaehyun is officially stepping into the world of high fashion as a Prada ambassador. The official NCT account on X, @NCTsmtown, shared campaign imagery tagging both Jaehyun and @Prada alongside the hashtags #JAEHYUNxPrada, #PradaxJAEHYUN, and #PradaSS27, confirming his role in the luxury house's Spring/Summer 2027 campaign.
The Announcement
The post from @NCTsmtown made the partnership unmistakably official, pairing Jaehyun's name directly with Prada's own handle and campaign hashtag. The accompanying #NCT and #NCT127 tags also connect the news to both of his group affiliations, signaling that this is a major moment not just for Jaehyun personally but for the NCT fandom at large.
#JAEHYUN #JAEHYUNxPrada #PradaxJAEHYUN #Prada #PradaSS27 @Prada #NCT #NCT127 — @NCTsmtown
Jaehyun and Fashion: A Natural Fit
Jaehyun has long been recognized for his striking visuals and effortless style, making a partnership with one of Italy's most iconic luxury fashion houses feel like a natural progression. Prada's SS27 campaign marks a significant milestone in his solo profile outside of music, and fans — already buzzing with the #JAEHYUNxPrada hashtag — are eager to see the full campaign rollout. As more details emerge from Prada and SM Entertainment, expect the excitement to keep building.
